GoodBrand Social Equity Index®
Brand social insight
What difference does CSR and brand reputation make to consumers? Is anyone more or less likely to purchase my brand as a result? Are my investments in social or environmental initiatives paying back?
The GoodBrand Social Equity Index® is designed to help you answer these and many more questions for your business, at an affordable price.
Based on responses from thousands of consumers on hundreds of brands, using proprietary analytical tools developed over a decade, it measures and tracks your brand’s Social Equity and how it relates to a range of business drivers such as consumer preference, reputation and energy, compared to your competitors’ and peers’ brands.
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