Brand Reports
Who are GoodBrand?
GoodBrand have over 15 years of expertise working with our clients to translate these and other insights into business-building strategies that can help your business connect more effectively with the citizen consumer.
What is in the Free Social Equity Index Report?
The GoodBrand Social Equity Index provides key insights into consumer perception of the social equity of 340 of the Top UK brands & companies, based on the responses of over 5,000 UK adults. You decide which brand you want to review and we will send you a free report specific to your chosen brand or company and its sector, giving you a greater understanding of social equity and the current performance of your brand relative both to immediate competition and the broader “brandscape”. click here for full brand list
PLEASE REMEMBER: The free report does not contain your competitor’s results or enable you to review your in-depth brand diagnostic report, this is only available as part of the paid report.
Why should I invest in an in-depth brand diagnostic report?
If you require more substantial analysis, giving you detailed results and explanations for your sector and more specifically for your brand and the social equity performance of all your competitors (including consumer ratings across 6 social equity factors - Customers, Community, Society, Environment, Workforce and Suppliers), we can provide this to you in our 60+ page Sector and Brand Diagnostics report - SPECIAL OFFER £1,995+VAT. Compare the list of the additional benefits below.
To see a table of Contents for the in-depth report click here
To see an example of an in-depth report click here.
Over 5,000 adults were interviewed regarding the UK’s leading companies and brands, including the following sectors
| Baby food | Banks and Building Societies | Beer & Cider |
| Bottled Water | Cars | Cereals |
| Chocolate/Confectionery | Cleaning Products | Coffee |
| Cosmetics | Dairy & Yoghurt | Energy companies |
| Food Masterbrands | Gambling | High Street Retailers/Chains |
| Insurance and Financial Services | International Masterbrands | Internet |
| Media | National Masterbrands | NGOs |
| Restaurant chains | Snack Food Brands | Soft drinks |
| Spirits | Supermarkets | Tea |
| Telecoms and Broadband | White Goods | Wine and Champagne |
Table of Key Benefits for Free and In-depth Reports
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Free Basic Report |
Sector and Brand Diagnostics Report (£1995+VAT) |
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The ethical citizen consumer |
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Business implications |
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UK consumer perceptions of companies and brands – social equity, brand energy and social energy |
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Your Sector's Performance on Social Equity |
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Your Brand's Performance on Social Equity |
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Your Sector and Brand's Performance on Brand Energy |
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Bringing Social Equity and Brand Energy Together |
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Benchmarking your brand against the social equity leaders |
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Building your business case for investing in social equity |
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Social equity leadership drivers |
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Understanding leadership in your sector by social equity factor |
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Brand-by-brand social equity performance at factor level |
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Side-by-side brand comparisons, by social equity factor |
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Understanding brand energy leadership in your sector |
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Brand-by-brand brand energy performance at factor level |
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Side-by-side brand comparisons, by brand energy factor |
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Understanding your performance by customer segment |
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BUY
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In case of any queries, or to discuss the options for reports (and our follow-up workshops) further, call us on 0800 644 1264 (lines open Mon-Fri 0900-1730) or email us.
