GoodBrand's work with DANONE Poland shortlisted for Best Consumer Engagement category at the Ethical Corporation awards
The team at GoodBrand are delighted to have had the ‘Share Your Meal’ program that they created with DANONE Poland shortlisted, in the Best Consumer Engagement category, at the Ethical Corporation awards, the winners will be announced on the 25th of June.
GoodBrand worked closely with the team at Danone to develop a unique program which aims to actively contribute to eliminating child malnutrition problems in Poland, through cooperation and activation in local communities. This is achieved through donations made through products purchased and a national food collection. Since 2003, over 11 million meals reached those in need.
The Best Consumer Engagement category award will go to the firm demonstrating how, beyond reporting their progress, the company is engaging consumers in sustainability messaging. Typical entries may include an advertisement or media output that demonstrates engaged and creative thinking in communicating sustainability.
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