Dean Sanders speaks at the Rainforest Alliance annual marketing workshop
On 11 May, Dean Sanders, founder of GoodBrand, was invited to present at the Rainforest Alliance’s annual ‘Marketing Sustainability & Certification Workshop’. He spoke about how brands are building social equity. Click here to read Dean's speech or click here to watch the video.
He then continued to explain that companies are able to create social equity either by embedding a social purpose into its DNA and strategy (social enterprises such as The Body Shop), by reinventing the business (i.e. McDonald’s), by leveraging a partner’s social equity (Kenco promoting Rainforest Alliance) or by simply being part of its purpose (such as the case of charities).