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Volvic - Creating a water cycle
In the highly competitive mineral water category in Germany the Volvic brand needed clearer differentiation, especially from the lower price ‘discounter’ brands.
We developed a concept to bring Volvic together with UNICEF on the 1l = 10l campaign, where every 1 litre of Volvic purchased during a three month period triggers access to 10 litres of clean drinking water for rural communities in developing countries.
The programme had a significant business impact for the brand, and is being rolled out internationally. To date it has created access to more than 4 billion litres of clean drinking water.