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Danone Poland - Making nutrition accessible
We introduced Danone Poland to “base of the pyramid” innovation. We co-developed a new business model and product designed to serve the nutritional needs of Polish children living below the poverty line.
Mleczny Start gives Polish children living in poverty a highly nutritious meal with 25% of recommended daily intake of micronutrients at the cost of 20 cents.
The project led to the formation of new business partnerships and networks, helping Danone demonstrate its commitment to Polish society.