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Danone Poland - Leveraging nutrition expertise
GoodBrand & Company recommended a strategy focusing on addressing child malnutrition to Danone Poland based on stakeholder consultation.
We helped coordinate the first national congress on infant malnutrition in Poland, and helped launch the initiative to Polish key opinion leaders. Subsequently we created the Danone ‘Share Your Meal’ social marketing campaign where every purchase of dairy products contributes to supplementary feeding programmes.
The highly effective campaign is now in its fourth year, contributing to Danone’s business growth and to the funding of over 2 million meals for malnourished children in Poland.