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Peter’s background is in communications and branding. Before becoming a director of GoodBrand & Company he was board director at Claydon Heeley Jones Mason, founding director of Agency Republic and most recently launched Social Republic, where he pioneered new media strategies for leading charities including Samaritans and Oxfam.
Peter is a trustee of WRVS, the community charity.
Peter believes that the successful businesses of tomorrow will be those communicating corporate social innovation through their brands in exciting, meaningful ways.