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Mike has been a director of GoodBrand since 1998 advising on most client work particularly in corporate and brand reputation.
Mike is a member of the Society of Business Ethics, a published business ethicist, and a committee member of the European SPES Forum based at the University of Leuven.
Mike is convinced that good business is better placed and equipped than either governments or NGOs to provide an environment of socio-economic freedom, to liberate people rather than to oppress them. He believes the world needs sharp strategic thinking by business to build a sustainable future for the whole planet.