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Volvic 1L for 10L Japan wins award
Dec 07
Volvic Japan has just been awarded “The winner of Branding GP”, prize by CM DATABANK. The prize recognizes the successful launch of the 1L for 10L TV advert, which has not only generated great awareness for the bottled water company but also for water scarcity issues in Mali.
The 1L for 10L campaign provides UNICEF with funding and support for creating drinkable water wells and was first developed by Volvic Germany and GoodBrand & Company.
The winner is also selected based on the contribution of the campaign in increasing sales and building brand equity. The formal ceremony was held in Tokyo on December 12 and was aired on TV.