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Half an hour on the phone with Professor Mike Thompson and my mind is racing with big ideas of the ‘self’, ‘spirituality’ and ‘stewardship’.
Dean Sanders of Goodbrand was invited to participate in the conservation campus at the world conservation congress in Jeju, South Korea. The conservation campus was focused on how businesses can create economic value from conservation and sustainability and Dean's talk focused on the role of brand social equity as part of that debate.
Dean presented the new expectations that citizen consumers have of brands in the age of uncertainty and austerity and showed the opportunity for NGO brands to partner with corporate and commercial brands to build co-branded partnerships and improve brand social equity scores leading to higher brand preference and loyalty. Brands of the future will need to have higher levels of brand social energy. You can download the presentation and find out more about social equity index by contacting us.
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