Why GoodBrand?
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Half an hour on the phone with Professor Mike Thompson and my mind is racing with big ideas of the ‘self’, ‘spirituality’ and ‘stewardship’.
Dean Sanders of Goodbrand was invited to participate in the conservation campus at the world conservation congress in Jeju, South Korea. The conservation campus was focused on how businesses can create economic value from conservation and sustainability and Dean's talk focused on the role of brand social equity as part of that debate.
Dean presented the new expectations that citizen consumers have of brands in the age of uncertainty and austerity and showed the opportunity for NGO brands to partner with corporate and commercial brands to build co-branded partnerships and improve brand social equity scores leading to higher brand preference and loyalty. Brands of the future will need to have higher levels of brand social energy. You can download the presentation and find out more about social equity index by contacting us.
We are committed to the creation of added value for our clients resulting from excellent insight, innovative strategy and creative execution in the sustainability space.
What makes us different is that our approach starts with the consumer as the most important stakeholder in any business.
Supported by:.
A team of senior experienced professionals with a commitment to helping client partners.
Strategic expertise and a proven track record in the fields of CSR, Sustainability, Marketing and “Shared Value Creation”.
Profound strategic analysis anchored in consumer insights but also taking into account other internal functional competencies and external stakeholder perspectives throughout the value chain.
Capability for bringing strategy to life in the form of creative ideas and marketing concepts that have the power to engage.
Competencies in engaging all internal functions and key external stakeholders to develop CSR/sustainability strategy that maximises value from the supply chain.
Proprietary methodologies and tools that provide insight, measure performance and provide structure and process to engagements.
